Privacy Policy

Your consent

You may choose to allow us to process your health data in order to provide certain features and Services within Track My Flow.

Contractual obligations

We process certain personal data to fulfill our contractual obligations to you, such as creating and managing your Track My Flow account, providing the Services you request, processing subscriptions, and handling administrative tasks.

Legitimate interests

We may process your personal data where it is necessary for our legitimate interests, provided those interests do not override your rights and freedoms. For example, we may use your personal data to:

• identify and fix technical issues;
• prevent fraud and unauthorized use, including ensuring interactions (such as app installations or account activity) originate from real users rather than automated systems;
• improve the content and functionality of the App;
• monitor and analyze App performance;
• notify you about your subscriptions;
• identify and address security vulnerabilities;
• review overall App usage trends and forecast customer retention.

We carefully balance our legitimate interests against your privacy rights to ensure our processing is fair and proportionate. Additional examples are provided in the table below.

Legal obligation

We may process your personal data where required to comply with applicable laws, regulations, legal processes, or governmental requests.

To provide and support the App’s features, including personalized content, insights, and educational materials

We use:

• the personal data you enter into the App;
• machine learning models and algorithms for cycle and ovulation predictions;
• the Services and modes you choose to use;
• the App features you interact with;
• information from connected third-party services (such as Apple HealthKit or Google Health Connect, where you choose to connect them); and
• information you provide during onboarding questionnaires.

Lawful basis: Consent

To personalize your experience

We use your cycle and health data to:

• predict future menstrual cycles and ovulation;
• provide personalized insights and recommendations;
• suggest articles, educational content, and wellness resources relevant to your health;
• personalize product features and Services; and
• send reminders and notifications related to your cycle or selected App features through push notifications or email.

Where applicable and with your consent, we may also inform you about relevant products, services, or offers, including those from selected partners.

Lawful basis: Consent

To manage subscriptions and Premium features

We may:

• offer promotional pricing or discounts for Track My Flow Premium;
• process subscription payments and related transactions;
• send confirmations, renewal reminders, invoices, and administrative communications regarding your account.

Lawful basis: Contract

We may also use device information to notify you when your subscription is expiring or has expired.

To respond to your requests and provide customer support

We use your name, email address, and any information you provide to:

• respond to questions and support requests;
• investigate issues you report; and
• communicate with you regarding your account or the Services.

Lawful basis: Legitimate interest

To review App content, feedback, and complaints

Where necessary, we review support requests and feedback to:

• maintain the quality and accuracy of our health information;
• investigate reported issues; and
• improve the safety and reliability of the App.

We may use your name and email address when your request requires review by our support or clinical advisors (where applicable).

Lawful basis: Legitimate interest

To send technical notices, security alerts, and service communications

We may contact you regarding:

• App updates;
• security alerts;
• maintenance notifications;
• administrative messages; and
• customer satisfaction surveys.

We may also ask you to update the App so you can continue using the latest features securely.

Lawful basis: Legitimate interest

To improve onboarding and connect website and App experiences

If you register through our website before downloading the App, we may use a third-party deep-linking or attribution service (such as AppsFlyer or a similar provider) to recognize you when you install the App and connect your account across platforms.

Lawful basis: Legitimate interest

Surveys and promotions

If you choose to participate in surveys, research studies, or promotional campaigns, we may process:

• your name;
• contact details;
• survey responses;
• testimonials; and
• any other information you voluntarily provide.

This information may be used to improve our products and Services or for marketing purposes. Where applicable, we may process your contact information to provide incentives or rewards for participation.

Lawful basis: Consent

To improve our advertising and marketing effectiveness

With your consent, we may use certain technical identifiers to understand:

• which advertising campaigns are effective;
• where users discover Track My Flow; and
• how our marketing efforts can be improved.

The personal data used for these purposes does not include your health data.

Lawful basis: Consent

Partner offers

If you subscribe to Track My Flow through one of our commercial partners, we may use unique identifiers to verify your eligibility for the partner’s offer and provide the associated benefits.

Lawful basis: Contract